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Studies/Études : Social media usage among online producers

Source: Farm Credit Canada (FCC).
A new Farm Credit Canada (FCC) Vision Panel survey shows that about half of online Canadian producers surveyed have caught the social media bug, using at least one network. They plan to increase the amount of time they spend using social media in the future.

“We wanted to obtain information about the growing trend toward social media use – whether and how producers were incorporating it in their operations,” explains FCC Chief Operating Officer, Dan Bergen. “Producers have always adopted new technology to grow their business, so it was interesting to find out how they were using this new information channel.”

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